Defamation, libel and slander claims can severely impact the reputation of people, publications and businesses. In this area of legal practice, clients generally fall into two categories: the rich or famous and the media. Undeniably linked to the nature of the British press, the state of our libel law has been under the microscope for a number of years, culminating in the Defamation Act 2013. The wider principle of privacy (as enshrined in the Human Rights Act) is arguably of greater importance to the public figures whose lives are laid bare in the media, and most of the headline cases of recent years have rested on this issue. The shocking revelations of the News of the World phone hacking cases and the Leveson Inquiry have pushed defamation and reputation management centre stage, but don't overestimate the number of opportunities to break into this kind of work.