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updated on 03 March 2011
Wikileaks founder Julian Assange - who is currently fighting extradition to Sweden over sexual assault and rape allegations - has applied to turn his name into a trademark in a bid to protect it for use in "public speaking" and "entertainment services". If granted, he will own the trademark of his name for "news reporter services", "journalism", "publication of texts other than publicity tests" and "education services".
The Wikileaks founder is currently in the process of appealing the recent court decision to extradite him to Sweden. District Judge Howard Riddle ruled on 24 February that Assange's extradition to face sexual assault allegations would not breach his human rights.
It is becoming increasingly common for celebrities to apply to trademark their names. Sarah Palin and her daughter Bristol Palin are currently in the process of doing so, while Alan Titchmarsh, Lady Gaga, Catherine Zeta-Jones and Robbie Williams all have their names registered.